‘I’ve Never Used Cheap PR Tactics’, Yami Gautam Breaks Silence on Instagram Like Controversy Involving Kriti Sanon – Woman’s era Magazine
A simple Instagram like has unexpectedly triggered a wave of controversy in the entertainment world, placing two popular Bollywood actresses, Yami Gautam and Kriti Sanon at the center of rumors about a possible cold war. What started as a small social media interaction quickly turned into widespread speculation online, with fans debating whether Yami Gautam was unhappy about Kriti Sanon’s recent award win.

Yami Gautam
Yami Gautam Reacts To Kriti Controversy
However, the actress has now addressed the situation and cleared the air. The buzz began after Kriti Sanon received the Zee Cine Award for her performance in the film Tere Ishq Mein. The actress was widely appreciated for her role and celebrated the achievement with fans on social media. At the same time, Yami Gautam had also been earning praise for her performance in Haq, where she portrayed the powerful character Shazia Bano.

Yami Gautam
While her acting received positive reviews, she did not take home the award. Soon after the award ceremony, a reel began circulating online. The video featured Kriti Sanon celebrating her win, alongside an old interview clip of Yami Gautam talking about awards and validation in the film industry. In the clip, Yami said, “You try everything possible, yet it still doesn’t work out. So, I’ve stopped looking for any kind of validation. If I get that award, then I’m a good actress, otherwise not. There’s no such thing.”

Yami Gautam
The reel ended with the caption “Is this true?” and when users noticed that Yami Gautam had liked the video, social media erupted with speculation. The like quickly became a hot topic among fans and entertainment portals. Some users interpreted it as a subtle dig at Kriti Sanon, suggesting that Yami Gautam might be jealous of her success. Others defended Yami, arguing that the reaction could simply have been misunderstood.

Yami Gautam
However, the speculation grew stronger, with some even calling it a deliberate PR move to create controversy. Putting the speculation to rest, Yami Gautam addressed the issue directly in a detailed post on her X and explained that the like was not intentional and happened while going through tagged posts related to the awards event. According to Yami, “I’ve come to realize that I liked a reel that is derogatory towards another actor. We are tagged in many things every day, and this reel, like other tags, appeared in the context of an awards function.”
