{"id":9346,"date":"2026-04-05T18:36:55","date_gmt":"2026-04-05T18:36:55","guid":{"rendered":"https:\/\/d.sheep-mine.ts.net\/?p=9346"},"modified":"2026-04-05T18:36:55","modified_gmt":"2026-04-05T18:36:55","slug":"namit-malhotra-rejects-%e2%82%b9700-crore-of-ott-deal-offer-for-ramayana-aims-for-%e2%82%b91000-crore-mega-deal","status":"publish","type":"post","link":"https:\/\/d.sheep-mine.ts.net\/?p=9346","title":{"rendered":"Namit Malhotra Rejects \u20b9700 Crore of OTT Deal Offer For Ramayana, Aims for \u20b91000 Crore Mega Deal &#8211; Woman&#8217;s era Magazine"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Even before its theatrical release, Ramayanam is already making massive headlines in the business circuit. Backed by producer Namit Malhotra and directed by Nitesh Tiwari, the film is shaping up to be one of the most expensive and ambitious projects in Indian cinema. According to reports, Namit Malhotra recently turned down a whopping \u20b9700 crore OTT deal for both parts of Ramayana.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-600414\" src=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153978759-1.webp\" alt=\"The Ramayana\" width=\"1200\" height=\"675\" srcset=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153978759-1.webp 1200w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153978759-1-300x169.webp 300w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153978759-1-1024x576.webp 1024w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153978759-1-768x432.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/p>\n<p style=\"text-align: center\">Ramayana<\/p>\n<h3>Namit Malhotra Rejects OTT Deal<\/h3>\n<p>The decision reportedly stems from the film\u2019s massive production cost, which is estimated at around \u20b94,000 crore for the two-part saga. Sources suggest that Malhotra is holding out for a much bigger deal, reportedly targeting an OTT valuation of \u20b91,000 crore. The strategy is to recover a significant portion of the investment through digital rights, while the remaining revenue will come from global theatrical releases and other monetization channels.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-600255\" src=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979839.webp\" alt=\"Ramayana\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979839.webp 1280w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979839-300x169.webp 300w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979839-1024x576.webp 1024w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979839-768x432.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"\/><\/p>\n<p style=\"text-align: center\">Ramayana<\/p>\n<p>Also Read: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.womansera.com\/is-surbhi-jyoti-expecting-twins-fans-speculate-twins-after-actress-shares-baby-bump-photos\/\"><em>Is Surbhi Jyoti Expecting Twins? Fans Speculate Twins After Actress Shares Baby Bump Photos<\/em><\/a><\/p>\n<p>Industry insiders believe that Ramayana has the potential to become a global phenomenon, given its scale, subject, and star power. The film is based on one of India\u2019s most revered epics, which gives it massive appeal not only domestically but also internationally. The makers are confident that OTT platforms will eventually revise their offers upward, considering the film\u2019s potential to attract worldwide viewership and drive subscriptions.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-600254\" src=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819.webp\" alt=\"Ranbir Kapoor\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819.webp 1600w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819-300x169.webp 300w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819-1024x576.webp 1024w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819-768x432.webp 768w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819-1536x864.webp 1536w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/153979819-1320x743.webp 1320w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/p>\n<p style=\"text-align: center\">Ramayana<\/p>\n<p>Trade analysts point out that this strategy has worked in the past for other films. For instance, a similar approach helped increase the OTT value of sequel-based projects after the success of their first installment. This calculated move could help Ramayana command a premium price if the first part performs well at the box office. The film boasts a stellar ensemble cast, including, Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman, and Ravi Dubey as Lakshman.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-600226\" src=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/images-2026-04-02T104055.679.webp\" alt=\"\" width=\"620\" height=\"450\" srcset=\"https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/images-2026-04-02T104055.679.webp 620w, https:\/\/www.womansera.com\/wp-content\/uploads\/2026\/04\/images-2026-04-02T104055.679-300x218.webp 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/p>\n<p style=\"text-align: center\">Ramayana<\/p>\n<p>Reports also claim that Ranbir Kapoor is charging around \u20b9150 crore for both parts, Yash is reportedly being paid \u20b9100 crore, Sunny Deol\u2019s fee is said to be \u20b940 crore, and Sai Pallavi is reportedly earning \u20b912 crore. The teaser for Ramayana was unveiled on the occasion of Hanuman Jayanti, offering a glimpse of Ranbir Kapoor as Lord Ram. While other actors were featured, the teaser primarily focused on Ranbir\u2019s character, building intrigue among fans.<\/p>\n<\/p><\/div>\n\n<p><a href=\"https:\/\/www.womansera.com\/namit-malhotra-rejects-%E2%82%B9700-crore-of-ott-deal-offer-for-ramayana-aims-for-%E2%82%B91000-crore-mega-deal\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even before its theatrical release, Ramayanam is already making massive headlines in the business circuit&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":9347,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,135,23476,23477,6029,1145,21443],"tags":[21856,23475,6026,1138,11155],"class_list":["post-9346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bollywood","category-celebrities-special","category-namit-malhotra","category-ott","category-ramayana","category-ranbir-kapoor","category-yash","tag-namit-malhotra","tag-ott","tag-ramayana","tag-ranbir-kapoor","tag-yash"],"_links":{"self":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/posts\/9346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9346"}],"version-history":[{"count":0,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/posts\/9346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/media\/9347"}],"wp:attachment":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}