{"id":9284,"date":"2026-04-05T13:22:52","date_gmt":"2026-04-05T13:22:52","guid":{"rendered":"https:\/\/d.sheep-mine.ts.net\/?p=9284"},"modified":"2026-04-05T13:22:52","modified_gmt":"2026-04-05T13:22:52","slug":"130039831-cms","status":"publish","type":"post","link":"https:\/\/d.sheep-mine.ts.net\/?p=9284","title":{"rendered":"India\u2019s sleep crisis: How insomnia is fuelling a billion-rupee industry &#8211; The Times of India"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-130039828,imgsize-882486,width-400,height-225,resizemode-4\/ai-image.jpg\" alt=\"India\u2019s sleep crisis: How insomnia is fuelling a billion-rupee industry\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>&#8220;O sleep, O gentle sleep, Nature&#8217;s soft nurse, how have I frightened thee&#8230;&#8221; wrote William Shakespeare centuries ago. Today, those lines feel less like poetry and more like a diagnosis.<span class=\"id-r-component br\" data-pos=\"2\"\/>Sleep, once considered a passive, restorative necessity, has quietly turned into one of India\u2019s most pressing yet under-recognised public health concerns. In a country racing toward economic growth and a 24\/7 digital lifestyle, millions are struggling to do something as basic as falling asleep.<span class=\"id-r-component br\" data-pos=\"4\"\/>And as nights grow more restless, a booming industry has emerged, selling everything from pills and apps to premium mattresses, promising what should come naturally: a good night\u2019s rest.<span class=\"id-r-component br\" data-pos=\"8\"\/><\/p>\n<p><h2>A silent epidemic unfolding<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"10\"\/>India is in the grip of what experts describe as a \u201csilent epidemic.\u201d Insomnia, the most common sleep disorder, is no longer confined to a small section of the population.<span class=\"id-r-component br\" data-pos=\"12\"\/>A 2025 systematic review published in the Indian Journal of Public Health, analysing nearly 68,000 individuals, found that 25.7% of Indians suffer from insomnia, while 37.4% are affected by obstructive sleep apnea (OSA). Another 10.6% experience restless leg syndrome, a condition that disrupts sleep cycles.<span class=\"id-r-component br\" data-pos=\"15\"\/><\/p>\n<div data-pos=\"0\" class=\"id-r-component iIpbx undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"What is insomnia\" msid=\"130039901\" width=\"\" title=\"\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" imgsize=\"\" resizemode=\"4\" offsetvertical=\"0\" placeholdermsid=\"47529300\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/photo\/msid-130039901\/what-is-insomnia.jpg\" data-api-prerender=\"true\"\/><\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"17\"\/>Among those already battling other health conditions, the numbers are even more alarming. Nearly half suffer from sleep apnea, while a third report insomnia, suggesting a dangerous interplay between sleep disorders and chronic diseases.<span class=\"id-r-component br\" data-pos=\"19\"\/>The crisis is particularly acute among younger populations. Nearly a quarter of Gen Z and Millennials in India report symptoms of clinical insomnia tossing, turning, and waking up unrefreshed.<span class=\"id-r-component br\" data-pos=\"22\"\/>Yet, despite these numbers, one question remains curiously absent from routine health check-ups: How well are you sleeping?<span class=\"id-r-component br\" data-pos=\"24\"\/><\/p>\n<p><h2>The modern lifestyle trap<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"26\"\/>The roots of India\u2019s sleep crisis lie in its rapidly evolving lifestyle.<span class=\"id-r-component br\" data-pos=\"28\"\/>Late-night screen exposure, erratic work schedules, urban stress, and the collapse of boundaries between work and personal life have all contributed to disrupted sleep patterns. <span class=\"id-r-component br\" data-pos=\"30\"\/>A survey among IT professionals in Hyderabad found that 97% used electronic devices for at least an hour before bedtime, while 62% reported difficulty sleeping.<span class=\"id-r-component br\" data-pos=\"33\"\/>As Dr Vikram Sarbhai, president of the Indian Sleep Disorders Association, put it, &#8220;Sleep deprivation is perhaps the world&#8217;s biggest silent epidemic and has been worsening for decades, driven by our shift to a 24-hour society since the advent of electric lighting.&#8221;<span class=\"id-r-component br\" data-pos=\"35\"\/><\/p>\n<div data-pos=\"0\" class=\"id-r-component iIpbx undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"-\" msid=\"130039913\" width=\"\" title=\"\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" imgsize=\"\" resizemode=\"4\" offsetvertical=\"0\" placeholdermsid=\"47529300\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/photo\/msid-130039913\/.jpg\" data-api-prerender=\"true\"\/><\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"37\"\/>The body\u2019s \u201ccircadian rhythm\u201d its internal clock regulating sleep and wake cycles, is increasingly being thrown off balance. The result is not just fatigue, but long-term physiological consequences.<span class=\"id-r-component br\" data-pos=\"40\"\/><\/p>\n<p><h2>When lack of sleep becomes a health risk<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"42\"\/>Sleep deprivation is far from harmless. It affects nearly every system in the body.<span class=\"id-r-component br\" data-pos=\"44\"\/>Medical experts warn that poor sleep is closely linked to hypertension, heart disease, stroke, diabetes, obesity, depression, and cognitive decline. It dulls concentration, impairs decision-making, and increases the risk of workplace and road accidents.<span class=\"id-r-component br\" data-pos=\"46\"\/>In fact, studies by the Central Road Research Institute found that around 40% of accidents on the Agra-Lucknow expressway were linked to driver fatigue.<span class=\"id-r-component br\" data-pos=\"49\"\/>At a biological level, the damage runs deeper. Sleep disruption increases inflammation in the body, which in turn can damage blood vessels, accelerate brain cell death, and lead to the buildup of toxic proteins associated with neurodegenerative diseases.<span class=\"id-r-component br\" data-pos=\"51\"\/>The consequences of chronic sleep deprivation are not always visible, until they are!<span class=\"id-r-component br\" data-pos=\"53\"\/>In a disturbing case, a 26-year-old postgraduate student at AIIMS Raipur allegedly died by suicide, leaving behind a note that read: \u201cwork pressure, insomnia and sorry.\u201d<span class=\"id-r-component br\" data-pos=\"56\"\/>While investigations are ongoing, the incident underscores how sleep disorders, combined with stress, can spiral into a mental health crisis.<span class=\"id-r-component br\" data-pos=\"58\"\/><\/p>\n<p><h2>Why women suffer differently<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"60\"\/>Sleep disorders do not affect everyone equally.<span class=\"id-r-component br\" data-pos=\"62\"\/>Women, in particular, experience more complex sleep disruptions due to hormonal changes across life stages, puberty, menstruation, pregnancy, and menopause. Fluctuations in oestrogen and progesterone can significantly affect sleep quality.<span class=\"id-r-component br\" data-pos=\"65\"\/>Many women report poor sleep during the premenstrual phase, while perimenopause is often marked by frequent night awakenings.<span class=\"id-r-component br\" data-pos=\"67\"\/>Psychological factors also play a role. Women are at higher risk of anxiety, depression, and trauma-related disorders, all of which are closely linked to insomnia.<span class=\"id-r-component br\" data-pos=\"69\"\/>On top of this, societal expectations add another layer. Caregiving responsibilities and emotional labour often fall disproportionately on women, leaving little room for rest.<span class=\"id-r-component br\" data-pos=\"72\"\/><\/p>\n<p><h2>The rise of the \u2018sleep economy\u2019<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"74\"\/>As sleep becomes more elusive, it is also becoming more commodified.<span class=\"id-r-component br\" data-pos=\"76\"\/>India\u2019s growing middle class and wellness-conscious urban population have fuelled the rapid expansion of a multi-crore sleep solutions market.<span class=\"id-r-component br\" data-pos=\"78\"\/>From sleep-tracking wearables and meditation apps to high-end mattresses and supplements, businesses are capitalising on the demand for better sleep. Digital platforms like Headspace and Calm are gaining popularity, offering guided meditation and sleep aids.<span class=\"id-r-component br\" data-pos=\"81\"\/><\/p>\n<div data-pos=\"0\" class=\"id-r-component iIpbx undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"How 7-8 hours of sleep benefits you\" msid=\"130039924\" width=\"\" title=\"\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" imgsize=\"\" resizemode=\"4\" offsetvertical=\"0\" placeholdermsid=\"47529300\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/photo\/msid-130039924\/how-7-8-hours-of-sleep-benefits-you.jpg\" data-api-prerender=\"true\"\/><\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"83\"\/>Melatonin supplements, white-noise machines, and \u201csmart bedding\u201d products are increasingly being marketed as quick fixes.<span class=\"id-r-component br\" data-pos=\"85\"\/>A Canadian study has even suggested that melatonin might help repair oxidative DNA damage caused by poor sleep. Participants who took melatonin showed an 80% increase in DNA repair markers during sleep.<span class=\"id-r-component br\" data-pos=\"87\"\/>But experts caution against over-reliance.<span class=\"id-r-component br\" data-pos=\"89\"\/>Melatonin is not a magic cure. While it may support the body\u2019s natural processes, it cannot undo years of poor sleep habits. <!-- -->Lifestyle changes remain the cornerstone of good sleep health.<span class=\"id-r-component br\" data-pos=\"93\"\/><\/p>\n<p><h2>The dark side of \u2018sleepmaxxing\u2019<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"95\"\/>The obsession with optimising sleep has also given rise to questionable trends on social media.<span class=\"id-r-component br\" data-pos=\"97\"\/>From mouth taping to rope-assisted neck swinging, so-called \u201csleepmaxxing\u201d hacks are gaining traction online, despite little to no scientific backing.<span class=\"id-r-component br\" data-pos=\"99\"\/>Some viral videos claim that hanging by the neck can improve sleep. Others promote taping the mouth shut to encourage nasal breathing.<span class=\"id-r-component br\" data-pos=\"102\"\/>Experts have strongly warned against such practices.<span class=\"id-r-component br\" data-pos=\"104\"\/>\u201cThese techniques are ridiculous, potentially harmful, and evidence-free,\u201d Timothy Caulfield, a misinformation expert from the University of Alberta in Canada told AFP.<span class=\"id-r-component br\" data-pos=\"106\"\/>Even seemingly harmless habits can backfire. The pressure to achieve \u201cperfect sleep\u201d can lead to orthosomnia, an unhealthy obsession with sleep quality that ironically worsens insomnia.<span class=\"id-r-component br\" data-pos=\"109\"\/>&#8220;My concern with the &#8216;sleepmaxxing&#8217; trend, particularly as it&#8217;s presented on platforms like TikTok, is that much of the advice being shared can be actively unhelpful, even damaging, for people struggling with real sleep issues,&#8221; Kathryn Pinkham, a Britain-based insomnia specialist, told AFP.<span class=\"id-r-component br\" data-pos=\"111\"\/>&#8220;While some of these tips might be harmless for people who generally sleep well, they can increase pressure and anxiety for those dealing with chronic insomnia or other persistent sleep problems,\u201d Pinkham said.<span class=\"id-r-component br\" data-pos=\"114\"\/>&#8220;The more we try to control sleep with hacks or rigid routines, the more vigilant and stressed we become, paradoxically making sleep harder,\u201d Pinkham noted.<span class=\"id-r-component br\" data-pos=\"116\"\/><\/p>\n<p><h2>The pill problem<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"118\"\/>Perhaps the most concerning trend is the growing dependence on sleeping pills.<span class=\"id-r-component br\" data-pos=\"120\"\/>In urban India, where stress levels are high and time is scarce, many turn to over-the-counter or prescription medication as a quick fix.<span class=\"id-r-component br\" data-pos=\"122\"\/>While these drugs may offer temporary relief, they often fail to address the root causes of insomnia. <!-- -->In some cases, they can lead to dependency and mask underlying mental health issues such as anxiety or depression.<span class=\"id-r-component br\" data-pos=\"126\"\/>Experts emphasise that insomnia is often a symptom, not the disease itself!<span class=\"id-r-component br\" data-pos=\"128\"\/>Despite the scale of the problem, India lacks a comprehensive national policy on sleep health.<span class=\"id-r-component br\" data-pos=\"130\"\/>There are no mandatory screenings for sleep disorders among high-risk groups like commercial drivers, unlike countries such as the United States, the United Kingdom, and Japan.<span class=\"id-r-component br\" data-pos=\"133\"\/>Public awareness remains low, and sleep is rarely treated as a priority in healthcare discussions.<span class=\"id-r-component br\" data-pos=\"135\"\/>The solution to India\u2019s sleep crisis does not lie in a single pill or product.<span class=\"id-r-component br\" data-pos=\"137\"\/><\/p>\n<p><h2>It requires a shift in mindset.<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"139\"\/>Simple lifestyle changes, consistent sleep schedules, reduced screen time, regular exercise, and stress management can go a long way. Equally important is recognising sleep as a fundamental pillar of health, on par with diet and exercise.<span class=\"id-r-component br\" data-pos=\"142\"\/>At a broader level, workplaces and policymakers must also step in by promoting healthier work hours, reducing burnout, and integrating sleep health into public health frameworks.<span class=\"id-r-component br\" data-pos=\"144\"\/><\/p>\n<p><h2>A deeper question<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"146\"\/>India\u2019s sleep crisis is not just about insomnia.<span class=\"id-r-component br\" data-pos=\"148\"\/>It is about a society that is constantly \u201con,\u201d where rest is often seen as a luxury rather than a necessity. As the demand for sleep solutions grows, so does a paradox: the more we chase sleep, the harder it becomes to attain.<span class=\"id-r-component br\" data-pos=\"151\"\/>Because in the end, sleep cannot be bought, hacked, or engineered perfectly.<span class=\"id-r-component br\" data-pos=\"153\"\/>It has to be allowed.<span class=\"id-r-component br\" data-pos=\"155\"\/>And perhaps the real question India must confront is not how to sleep better but why, in a country of over a billion people, so many have forgotten how to sleep at all.<span class=\"id-r-component br\" data-pos=\"157\"\/><span class=\"em\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">(With inputs from Anuja Jaiswal)<\/span><span class=\"id-r-component br\" data-pos=\"159\"\/><\/div>\n\n<p><a href=\"https:\/\/timesofindia.indiatimes.com\/science\/indias-sleep-crisis-how-insomnia-is-fuelling-a-billion-rupee-industry\/articleshow\/130039831.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;O sleep, O gentle sleep, Nature&#8217;s soft nurse, how have I frightened thee&#8230;&#8221; wrote William&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9285,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17329,23346,23345,23344,23343],"class_list":["post-9284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-insomnia","tag-pinkham","tag-timothy-caulfield","tag-vikram-sarbhai","tag-william-shakespeare"],"_links":{"self":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/posts\/9284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9284"}],"version-history":[{"count":0,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/posts\/9284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=\/wp\/v2\/media\/9285"}],"wp:attachment":[{"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.sheep-mine.ts.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}