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<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\nTokenmaxxing is claimed to be one of the \u2018most controversial\u2019 practices in artificial intelligence. For those unaware, tokenmaxxing means showing off how many AI token you burn through is now moving beyond Silicon Valley. Payments giant Visa revealed to Business Insider that it is now consuming around 1.9 trillion tokens per month, which is double of its February tally, as it aggressively expands AI adoption across its workforce.Visa\u2019s president of technology, Rajat Taneja, told BI that the company is not focused on raw token counts but on measurable results. \u201cIt\u2019s about the volume of impact,\u201d he said, noting that Visa has begun rewarding teams who use AI to get work done faster.The company has also introduced internal AI awards, with one team reorganised for using Anthropic\u2019s Claude Sonnet model to ship a new API in under six days. Winners can select the prizes ranging from internal points to items like coffee makers. <\/p>\n As reported by Business Insider, the software engineering division of Visa accounts for the heaviest token usage, AI is spreading across other areas. Recently, the marketing team also used AI to create an interesting ad featuring skiers racing down sun\u2011baked streets in Italy\u2019s Amalfi Coast.Visa says 89% of its employees are active AI users, with 44% classified as \u201cpower users\u201d \u2014 averaging at least 25 prompts per day for 15 days a month. Popular tools include Claude, OpenAI\u2019s ChatGPT, and Google\u2019s Gemini.<\/p>\n The trillion\u2011token milestone is notable for a company outside Big Tech. Meta employees reportedly burned through 60 trillion tokens in a single month, while individual developers at AI startups have surpassed the one\u2011trillion mark. Visa\u2019s embrace of tokenmaxxing signals that AI flex culture is spreading into industries far beyond Silicon Valley.Visa\u2019s adoption of tokenmaxxing reflects a broader corporate shift: AI usage is no longer just tracked, it\u2019s celebrated and incentivized. As Taneja put it, \u201cThis shift is once\u2011in\u2011a\u2011lifetime \u2014 bigger than any technology in the past.\u201d<\/div>\n<\/div>\n\nVisa\u2019s software engineering division accounts for the heaviest token usage<\/h2>\n<\/p>\n
Tokenmaxxing beyond tech<\/h2>\n<\/p>\n